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The Science Of Survival


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April 6th or 4/06/2018 = 406Day Beacon Awareness Day | 406 MHz Beacons Save Lives so #406Day18 !

Why is 406Day Beacon Awareness Day ? 

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Because 406 MHz Beacons Save Lives!

406 MHz  beacon technology has saved over 41,000 lives worldwide since the mid 1980’s! This link to ACR’s SurvivorClub  (You use it – we replace it program) will take you to real life testimonies.

406Day is a national awareness day used to spread the word on beacons, and as a supporter of aviation, boating or possibly outdoor safety we ask you to use your social media platforms to do just that.

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Whether you use Facebook, Instagram, YouTube or Twitter, you can keep your posts in the conversation by adding #406Day18.

To help explain how you can promote 406Day; it would best help to understand the four pillars of 406Day which are: Education, Awareness, Celebration and Promotion.

Education – focuses on current beacon owners. This is the day to remind them to check for an expired battery, update their registration, make sure their beacon is properly mounted and test their beacon. If they are in Florida and own a boat, we remind them that they qualify for the Beacon Bill discount.

Awareness – we explain how beacons work. In aviation we talk about the benefits of 406 MHz over just 121.5 MHz. READ. For PLBs, we discuss how they are different from a cell phone or a VHF radio. There are no monthly or administrative fees.

Celebration – a day to celebrate the lives saved by beacons. See: (SurvivorClub). There couldn’t be a better day to thank Search and Rescue Crews.

Promotion – inspire individuals to buy a beacon through emotional appeal. We ask them to show us “where your beacon frees them to go” or share a photo that reminds them “why you have a beacon”. Use #406Day18 in your posts.

Beacons come in three forms:

  1. (AVIATION) for ELT information reference this site: https://www.acrartex.com/products/catalog/elts-commercialmilitary/elt4000/#sthash.jULJlzcA.dpbs
  2. (OUTDOORS) for PLB information reference this site: https://www.acrartex.com/support/faqs/personal-locator-beacon-faqs/
  3. (BOATING) for EPIRB information reference this site: https://www.acrartex.com/support/faqs/epirb-faqs/
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ACR Electronics and Their Boating Safety Partners Remind You APRIL 6th (Wednesday 4/06) is “406Day”

406Day_Postcard4x6_WEBONLY with all websites

“406Day” is a time to celebrate lives saved and create awareness on the responsibilities of 406 MHz beacon ownership.

 April 6th was proclaimed “406Day” by ACR Electronics, Inc. in 2013. It is a time to celebrate the over *40,000 lives saved by using 406 MHz beacons and the Cospas-Sarsat Satellite system. The day is intended to create online awareness on the benefits and responsibilities of owning a 406 MHz beacon; such as an Emergency Position Indicating Radio Beacons (EPIRBs), Personal Locator Beacons (PLBs) or Emergency Locator Transmitters (ELTs).

What started off a few years ago as just a photo share contest on social media, has now become increasingly relevant as there are two items of legislation relevant promoting 406 MHz beacon ownership. On the national level, a bill was introduced offering an IRS incentive to persons who purchase a beacon. In Florida, Governor Scott recently signed a bill which, on average, will give boaters an average of a 15% to 20% discount on their boater registration fee annually *with proof of proper NOAA registration.

“406Day” has not only created **social media buzz but has also created useful content and has opened meaningful dialogue regarding safety precautions in the boating industry. ‘406Day’ should continue to grow with strategic partners in the multiple facets of the maritime industry, who have made the day what it is today,” shared Nichole Kalil, ACR Media Specialist. “406Day occurs during spring when most of the nation is gearing up for summer boating, the timing to share boating safety messages is perfect”, she added.

Some of the past and present “406Day” boating safety partners are as follows: National Safe Boating Council, Bonnier Group, AustinBlu Foundation, NOAA, Active Interest Media Group, USCG, OAR Northwest, George Poveromo, Sea Tow, Liquid Fire Fishing Team, ACA Paddle Sports, Boat US Foundation, Seminole Hard Rock Winterfest Parade, and West Marine.

*Source: Since the mid 1980’s 406 MHz beacons have saved approximately 40,000 lives worldwide. To learn more about 406 MHz beacons please visit NOAA’s website at: www.sarsat.noaa.gov.

**On social media search and post using: #safeboating #406Day and #savedbythebeacon

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